Nowadays much has been said about IMAX films and all the experience of immersion and technology that they bring to the spectator inside the movie theaters. However, do you know what IMAX is and its differences for a conventional cinema?
The IMAX or Image Maximum is a film format that covers – and maximizes – all the audiovisual and vital points of a film, the sound, image, resolution and even the screen format, which is in concave, and positions of the seats in the cinema are treated as part of the “script” of the experience. Everything is thought out so that the experience of those who are watching is one of immersion and a feeling of depth. You see better and hear better due to the high definition technologies that the method has. It's the famous "get a little movie" turning into "cinema".
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Despite being something that has become popular for some years now, IMAX was born in 1960 created by the IMAX Corporation. The first film projected in an IMAX theater, 'North of Superior', took place in 1971, in Toronto, USA – a country that at the time dominated this market, becoming, until 2016, the largest number of IMAX theaters.
In Brazil, according to news from G1, IMAX theaters started to appear in 2009, when São Paulo got its first theater, at Bourbon Shopping, and another one was also installed in Curitiba.
IMAX film versus conventional
Price
The first difference between IMAX and mainstream movies is the price. Due to its high audiovisual technology and structure – essential for the experience – ticket prices for IMAX movies are more expensive, and can cost up to three times the price of a standard ticket.
screen and images
IMAX cinemas have screens 16 meters high and 22 meters long, against 12 meters high and 20 meters long in conventional cinemas. This helps to fill the viewer's entire field of vision, as the screens also see in a concave format, different from the normal, straight ones.
In addition, the resolution reaches 10 by 7 pixels – more than double that of normal screens that have only 2.048 by 1.080 pixels.
Production
Films in IMAX format are produced by different cameras – which, of course, does not prevent a conventional film from being transformed into IMAX, as happened recently 'Matrix', from 1999. movies ones. This directly affects the resolution of the images, making them about 70 times sharper, clearer and more colorful – a “touchable” impression.
Cameras used for film in IMAX format are among the most expensive on the market. The investment for the production of the film is also high.
Audio
Another very punctual feature and one of the most noticeable is the sound. a bigger screen, bigger speakers are needed too. In conventional rooms the speakers are placed behind the projection screen, which is standard. In IMAX, in addition to the wider frequency and more powerful output, the distribution also changes, as the intention is to bring the entire space of the cinema into the film, making the sound travel and echo in every corner. Design may vary depending on site structure.
Room format
And speaking of structure, the aforementioned IMAX theaters have a different geometry – all part of the plan to throw the viewer “into the screen”. The chairs are arranged in an angular shape to fit the shape of the concave screen. The intention is to approach the screen without losing the field of vision.
In the traditional cinema space, the screens are simple straight and the chairs are in straight rows. Thus, there is the old dispute for the seats in the middle, as the structure does not benefit so much those who sit in corners or in places that lose the canvas.
Ready! Now you know what IMAX is and its differences between traditional cinema, and you can check out the format movies knowing what to expect. Tip: it's worth it!
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