Launched in 2019 to make life easier for those responsible for Facebook's biggest source of revenue, advertisers, the Facebook Ad Library is a very useful tool for the entire ecosystem of Mark Zuckerberg's network. The main objective of the platform is to provide greater transparency to all users about the ads that run on the site.
Also called “Ad Library”, which is nothing less than the literal translation of the tool's name, Facebook's Ad Library allows any user, registered or not on the site, to see details about any campaign running on the network. It is possible to check information about all current ads on the site and even those that have already been discontinued.
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o access the Facebook Ads Library
To access the platform, the user must access the Ad Library through the tool's dedicated link. Despite the name, it is not possible to see only the ads available on Facebook, campaigns that are on Instagram, which also belongs to Meta, can also be checked, as well as information regarding Messenger, Meta Quest products, Meta View, tools for companies and Marketplace.
The search must be done through the main page of the keyword help tool. The user can filter the information by different factors, the category, country, if the ad in question is active or not, date, name of the advertiser and even the theme. After entering the keyword, the platform returns information about the latest campaigns and the duration of their placement.
What is the Facebook Ad Library for?
Initially, the tool was designed for marketing control at election time, thinking about the 2020 United States presidential election. of unification for a new product, for example.
All information made available in the Facebook Ads Library becomes accessible 24 hours after promoted content begins to circulate. According to Meta, the data will be stored for a period of seven years. Although access to the tool is free, it is only possible to report an ad for violating the company's Advertising Policies while logged into a Facebook account.
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