If it weren't for streaming, Big Brother Brasil 22 would be doomed to failure. This is because the reality audience did not score as well as the last edition a la Vigor and Juliette. Now, a little over a month on the air, the main showcase on the small screen of the channel that boasted the old motto “plim plim” is making it happen thanks to Globo Play. Boninho may even deny it, but the numbers don't lie: the program grew by 46% in consumption of hours and by 187% in the total number of logged in users who watch the reality show.
Meanwhile, in the open connection, more than 126 million viewers were glued to the screen from January 17th to February 22nd, but this number corresponds to less than 1 million households compared to the last edition, that is, the fire in parquinho was missed and must also be making the executives thirsty for conflicts that so far have not avenged.
If in the last edition the participants created different expressions and choruses that sang throughout Brazil, in this current reality there is a lot of sugar water, content without popular mobilization and debates that are canceled under four walls.
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Far from lighting the fire on the playground
Let Karol Congá say it: the singer was the protagonist in the last edition of numerous frictions and her departure was a peak of audience: record 99,17% of rejection.
An intensity that this edition has not yet shown itself to be able to compete with. It's all very lukewarm and without energy; situations that are certainly leaving Globo's account executives on their toes.
So zen that entários have already invaded social networks: “It's hard to root for someone in this edition… only boring people”, added a user on Twitter.
*Larissa screaming in pain because she dislocated her finger*
tadeu: #BBB22 pic.twitter./38BF498Aws
— marthin netto (@marthinetto) February 25, 2022
Some even went so far as to suggest that the award should go to Tadeu Schmidt, the new presenter of the program that has been conquering the hearts of Spanish people. Or would it be better to concede to Tiago Leifert or Pedro Bial?
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