Over time, Pinterest has gone from being just a social network used for inspiration and references, to becoming a platform for pras. The feature was already available in other countries, but is now also available in the Spanish version of the app.
The tool works similar to Instagram Shopping, through which creators can advertise products and values, a kind of catalogue.
However, the main differentiator of Pinterest is that when users click to buy something, they are directed to the website of the store in question.
To browse the products, Pinterest created a new tab that features a value tag, making it clear that the publication is an object for sale. Stores that meet the platform's rules received a seal of verification from Pinterest itself.
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Pinterest: see what to do on the platform
1 – Open the Pinterest app, available for Android and iOS;
2 – Click on the magnifying glass icon on the home page;
3 – Then, scroll down to the option “Highlight of pras” and select any of the highlights. Each frame is customized for a specific environment or function;
4 – When choosing an object, it is possible to check the store’s profile and the product’s description. If you are interested in using it, click on “Visit” to be redirected to the merchant's website;
5 – If you prefer to continue browsing through the pins tab, click “Save” to file the “Pin” in a folder for future use or add it to an existing folder of yours.
Ready! Now you know how to perform a pra through Pinterest's new tool.
Featured Image Credits: DANIEL CONSTANTE/Shutterstock
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