Anyone who has never participated in a giveaway on Instagram has certainly already had their at sign marked in one. But, do you know what you do to draw a user? In this tutorial, we'll teach you what it is and how to use Sorteiogram, one of the main tools of its kind.
In addition, we will indicate other raffle platforms and give tips for your campaign to be a success in participation. Check it all out below!
Sorteiogram: what is it?
Sorteiogram is a platform for you to raffle a product or service to your followers on Instagram. Recently, it changed its name to Sorteio., but the functionality remains the same.
In this tutorial we will refer to the tool in both ways, but mainly the 'Sorteiogram', since that is how most people still know the platform.
does Sorteiogram work?
Sorteiogram works with an algorithm that reads all entries available in a publication. It then assigns a number to each entry, from 1 to the total number of entries loaded. Afterwards, he randomly draws a number and identifies the winning entry.
Is Sorteiogram paid?
Sorteiogram is a free drawing tool for drawings with less than 750 entries and a Facebook connected account. For other cases, Sorteiogram is a tool that pays for different plans depending on the reach of the account:
- Basic (up to 5 entries) – BRL 29,90 monthly or BRL 328,90 annually
- Standard (5 to 50 installments) – BRL 49,90 monthly or BRL 548,90 annually
- Advanced (from 50 to 100 instalments) – BRL 79,90 monthly or BRL 878,90 annually
- Unlimited (no entry limits) – BRL 199,90 monthly or BRL 2.198,90 annually
According to the platform, accounts will have 100% of valid entries uploaded, information saved in the cloud, support via chat and secure connection using official Instagram API.
If you've chosen a paid plan, you'll be able to pay using a credit card or your Google Pay eWallet.
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how to draw on Sorteiogram [step by step]
Before starting your giveaway, you need to know that Sorteiogram only works with commercial Instagram accounts. Only start the tutorial below after changing your account to the business type (professional profile).
To remind you, the path on Instagram is Profile > Sandwich Menu > Settings > Account > Switch to Professional Account.
Step 1
Go to the Draw website. and enter your Instagram username and email. If you prefer, link your Facebook business account. Then click on “Continue”:
Step 2
Now choose your giveaway post from the list or enter the post URL directly into the flagged field:
o the tool generates a list of all the people who entered the publication, the loading time varies. Each entry will receive a number.
Step 3
In the next window, you will confirm the publication and see the loading time of the entries. If the information is correct, select the type of plan and click continue:
Step 4
Next, click on filters to select the raffle parameters:
After configuring the information of winners, filters and permissions, click on “Confirm”
Step 5
Once the draw has been configured, just click on “Draw a winner”:
Step 6
After the countdown, the profile drawn will be informed:
Below, you can check the entry that was made by the user and see if he followed your rules (marking two profiles in the entry, for example).
Still on this page, the Draw. allows you to copy the link of this giveaway to share with your followers or, if necessary, carry out a new giveaway.
Is Sorteiogram reliable?
Yes, Sorteiogram is as reliable as a lottery. That's because the platform's algorithm reads all available entries.
In this Instagram post, the Raffle profile. released the code responsible for carrying out the draw to show that the tool is impartial, safe and transparent.
Does Sorteiogram apply to sweepstakes on Facebook?
Although Instagram and Facebook are part of Meta, Sorteiogram works only for Instagram. To do a giveaway on Facebook, you can use other tools that we'll talk about later.
to download Sorteiogram on your cell phone?
Sorteiogram does not have a mobile application, but you can draw from your device's browser. So, just follow the same step-by-step procedure described above to be able to do a giveaway on Instagram.
Sorteiogram does not load entries: what to do?
If you encounter a problem with your draw, you must contact the Draw support team. by direct message on Instagram (@sorteio) or by email contato@sorteio.. Remember to inform the Instagram @ and the post you used for the draw.
o win a draw on Sorteiogram?
The strategy to win a draw on Sorteiogram is simple: enter many times. After all, the more entries you make, the more numbers you will win. And, statistically speaking, more numbers mean more chances of being drawn.
However, it is worth remembering that entering many times alone is no guarantee of victory. Like the Mega Sena prizes, sometimes a person who drew a six-number ticket wins the main prize, while another who drew 15 numbers wins nothing.
Another point worth highlighting is that it makes no difference to enter several times in a row or to space the entries. This is because each entry is equivalent to a number and all numbers have an equal probability of being drawn.
Sorteiogram problems? Discover other platforms to do sweepstakes
The day that Sorteiogram is not working or fails to load publications, you can use other tools for the same purpose. See our list of the main ones!
Wash
Wask is a free Instagram giveaway tool. The way to use it is similar to Sorteio., however it is all in English, you need to know the language or translate it using the native Google Translator tool in Chrome. Also, it lacks the filtering features available in Sorteiogram.
instabom
Another way to do a giveaway on Instagram is Instabom. The difference of this tool is that you can add more than one url. Therefore, entries from different publications will be combined into a single draw.
Like Sorteio., this platform also offers free (for up to 100 entries) and paid service. But, unlike the previous one, this one you can buy packages, even for a single use. The bad part is that payment is made in dollars.
In addition, Instabom contains other filters that can make it easier, such as:
- Raffle a winner and a substitute;
- Choose whether the profiles have an equal chance of winning or increase the probability of those who made the most entries or mentions;
- Select whether the indents should have made mentions and how many.
InstaRaffle
The third tool we have to recommend is InstaSorteio. In addition to carrying out sweepstakes on Instagram, you can choose other social networks (Facebook, Twitter, TikTok and YouTube).
Free sweepstakes are available for publications with up to 35 entries. From that number up to 29,90 entries, you need to use the Cloud Draw, which costs R$XNUMX per draw.
Instasorteios has the same filters as the Raffle.:
AppSweepstakes
Like InstaSorteio, AppSorteos allows you to carry out sweepstakes through various social networks. The selection is made free of charge for posts up to a thousand entries on Instagram, Facebook, Twitter and YouTube. However, to make a draw more often or on TikTok, you need to hire a plan.
The positive point of this tool is that you have more filter options. The downside of the tool is that plans are charged in dollars.
Tips for success when doing a giveaway on Instagram
Carrying out a giveaway on Instagram is not a prohibited practice, but you must be careful. regarding the legislative part, I will leave this post of the Draw. explaining what to do to carry out a security draw. Now, regarding the social network, I explain below how to make sure you are on the right path.
Set the purpose of the draw
The first thing to think about when creating a giveaway is why you're doing it. It sounds simple, but you'll know if you've reached your goal if you don't have one right from the start. It's starting a journey without knowing the destination.
Among the main objectives of a draw are:
- Increase brand reach by gaining more followers;
- Increase brand engagement through entries and likes;
- Increase brand visibility by sharing the post.
For each of these objectives, you will have a different draw strategy – and this can even influence the tool you choose for the draw.
Let's assume you're starting your business, so the most interesting thing is to get new followers and increase visibility. That's because your follower base will still be low and you won't have many people advertising the brand.
Therefore, it is recommended that you insert rules or have to follow the profile and share the official giveaway post in stories. Personally, I see tagging mentions in emails as an outdated strategy, because people tag me and I like them in Instagram notifications without even seeing the original post.
Tell good publicity strategies
The fewer followers you have, the more challenging it will be to promote your giveaway. But this is no reason to be discouraged. Everyone starts from somewhere. The secret of disclosure is to master your purpose of your draw.
Think back to the example we gave earlier about the start-up company. Let's imagine that you sell lunch box. A good strategy for publicizing the draw is to contact profiles that are not your competitors and ask them to publicize the draw.
If you don't already have an influencer list, start preparing one. Who are the references in that segment or in the neighborhoods that your company serves? Start following them, introduce yourself and create a network.
Another option is to enter the profiles of influencers and competitors themselves and start following those who follow these brands and people. The idea behind this strategy is that if the person follows that influencer and brand, they may be interested in your product and service as well and follow you.
Take the opportunity to leave the giveaway post among the first positions to have more visibility. And don't follow too many people in the same day, because Instagram might understand that you're spamming and block your account.
Do not run sponsored sweepstakes
Sponsored sweepstakes is when you pay a person or agency to publicize your sweepstakes. Personally, I think it's a waste of money. There are other ways, which we explain for you to ensure sustainable growth over time.
I will list four main problems with this practice. The first problem is when we only look at the number of followers. This is a vanity metric because it doesn't tell the whole story. Yes, you want followers, but you want to attract those who will buy your product or service. When you do engagement, you don't have to select “only followers who go to my product”.
The second issue is the maxim “what comes fast, goes fast”. By paying for promotion of a sweepstakes, you will quickly increase your number of followers. However, following the draw, you can also see that number drop at the same speed.
Linked to this, we have another problem. If the number of followers on your profile increases quickly, Instagram may block your account because it understands that you are losing followers or using a bot.
Finally, you also have to think that although you are doing a giveaway, the company's objective is to attract your audience to you. So, if you attract a lot of people at once, you may not be able to handle the demand. For those starting out, one step at a time is essential – even more so if you depend on suppliers, for example.
Be transparent
Before doing the draw, you have to create the participation rules. Therefore, be as clear and specific as possible about what you can and cannot do.
Then, create a clear campaign about what is being raffled off. For example, if you are giving away an iPhone case (and not the cell phone), make this clear in the image and text of posts and stories.
Another critical moment is the draw itself. Use reliable tools and, preferably, do a live or stories so that people can catch in real time who was contemplated. Some tools, oo Draw. provide a link for users to verify that the draw was made.
Finally, remember to check if the user complied with all the rules of the draw at the time of calculation. So you can explain why the result was disregarded and immediately make a new live draw.
Conclusion
Running a giveaway can be a good way to increase your brand visibility and promote that good buzz. But, as you've seen, doing a raffle goes beyond offering a treat. After all, you should also think about what your goal is when doing such an action.
Here, we taught you how to use Sorteiogram and how to get the best out of the tool. Now, you have to put it into practice. Did you like the content? So, also read the Hotmart guide where we have prepared everything you need to know about the digital platform.
